Netflix Cancels Qwikster Pretty Quick

Listening to members complaints and concerns, Netflix CEO Reed Hastings is putting the kibosh on Qwikster -- the spin-off service the company had proposed to run its DVD business -- before it even really came into being.

Hastings wrote on the Netflix blog (via Business Insider):

It is clear that for many of our members two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVDs.

This means no change: one website, one account, one password… in other words, no Qwikster.

Hastings continued that although upping prices earlier this year was necessary, price hikes are done -- at least for now.

Business Insider reports that last month Netflix stocks took a dive, which it attributes to Qwikster. Early this morning, however, stocks were up 7 percent, which some attributed to the new announcement.

The Blaze reported on Qwikster earlier this year when it was announced as the latest in a long line of Netflix changes upsetting customers. At the time of Qwikster's announcement, it was also found that @Qwikster was an active Twitter account associated with a "foul-mouthed pothead." At this time, the Twitter account is still held by Jason Castillo, who in later posts after Netflix's announcement, apologized for his photo of Elmo smoking marijuana.

Even with this latest announcement to accommodate user opinion, Hastings' post was still met with negative comments saying the company had essentially already dug its own grave.