A perfume advertisement featuring 17-year-old American actress Dakota Fanning has been pulled in Britain over complaints that it sexualizes a child.
The ad, promoting designer Marc Jacobs' new "Oh, Lola!" fragrance, features Fanning sitting on the floor in a short skirt with an oversized perfume bottle between her thighs. The fragrance name is written below.
The United Kingdom's Advertising Standards Authority received four complaints about the ad and as a result it will not appear in British markets, the Telegraph reported. The regulatory agency said in a statement:
"We noted that the model was holding up the perfume bottle which rested in her lap between her legs and we considered that its position was sexually provocative. We understood the model was 17 years old but we considered she looked under the age of 16. We considered that the length of her dress, her leg and position of the perfume bottle drew attention to her sexuality. Because of that, along with her appearance, we considered the ad could be seen to sexualise a child."
Coty, the maker of the fragrance, said it does not think the ad "inappropriately sexualized" Fanning because she is not underage -- Britain's age of consent is 16 -- and it didn't show any "private body parts or sexual activity." It called the large perfume bottle "provoking, but not indecent," according to the Telegraph.
Here's the ad:
Fanning became the face of "Oh, Lola!" over the summer. Jacobs, known for his sometimes racy and provocative advertisements, told Women's Wear Daily he thought she would be perfect for the ad campaign after her role in last year's "The Runaways," about the 1970s all-female rock band.
"Dakota was in it, and I knew she could be this contemporary Lolita, seductive yet sweet," he said.