Colbert to MSNBC's Scarborough: 'You Look...Like Evening Joe Brought to You by Jack Daniel's

Move over "Kids Say the Darndest Things," because it's Comedy Central's Stephen Colbert, host of the network's popular "Colbert Report," who never ceases to come up with hilarious political quips.

Earlier this morning, the comedian and host appeared on MSNBC's "Morning Joe," where he discussed his love for Herman Cain, his "presidential run," South Carolina's fight in the Civil War and Newt Gingrich's extramarital affairs, among other subjects.

But among the comedy, Colbert took a hilarious swipe at host Joe Scarborough and the show's partnership with popular coffee company Starbucks.

"I don't understand how you can be 'Morning Joe brought to you by Starbucks,' because when I see you, you look more like 'Evening Joe brought to you by Jack Daniel's,'" Colbert said.

This comment was especially striking, considering the bizarre promo advertisement that MSNBC created back in November. The mock ad, which pictured the show's male co-hosts — most notably Joe Scarborough — as irresponsible smokers and boozers, gained quite a bit of attention. The debauchery, of course, took place in the evening, which makes the "Evening Joe" reference that more more relevant.

Colbert went on to encourage voters to pull for Cain in South Carolina, yet another jocular comment considering that the contender suspended his campaign in early December. That being said, his name will still appear on the state's GOP ballot -- something Colbert hopes to gain from.

"Herman Cain has qualities I admire," Colbert said. "He's a family man, he's pro business, he has something I don't think I'll ever have — a place on the South Carolina ballot. If people hunger for a Colbert candidacy, they should vote for Herman Cain."

Watch these comments, among others, below:

“On Stephen Colbert’s endorsement of himself as Herman Cain, I find it very clever and humorous, as it should be,” Cain responded in an interview with Fox411. “Anyone who finds what Mr. Colbert is doing offensive, should simply lighten up. To be perfectly clear, I will not be assuming Stephen Colbert’s identity. We are very different when it comes to the color of our – hair.”

The two will be hosting an event together later today. US News has more:

...Colbert announced that he will be appearing with former presidential hopeful Herman Cain at a rally at the College of Charleston in South Carolina this Friday. The event, titled "The Rock Me Like a Herman Cain: South Cain-olina Primary Rally," promises to be a spectacle.

"There will be speeches, there will be cheerleaders, there will be a marching band and a gospel choir," Colbert said on his show, The Colbert Report, last night.

Here's an ad that Colbert put out in support of "Herman Cain" (a.k.a. Stephen Colbert) in South Carolina:

Not everyone finds Colbert's most recent statements and actions entertaining, though. On Thursday, MSNBC's Chuck Todd spoke at Winthrop University, where he tackled the issue, while calling the media out for promoting the comedian's antics.

“Is it fair to the process? Yes, the process is a mess, but he’s doing it in a way that it feels as if he’s trying to influence it with his own agenda, that may be anti-Republican," Todd said. "And we in the media are covering it as a schtick and a satire, but it’s like, ‘Well wait a minute here…’ he’s also trying to do his best to marginalize the candidates, and we’re participating in that marginalization.”

(H/T: Huffington Post)