Trying to humanize a candidate that many see as unable to connect with the general electorate on a personal level, the Romney campaign is adding more town-hall forums and unveiling a simple new slogan: "More Jobs. Less Debt. Smaller Government." WSJ reports on the change of pace:
"Aides acknowledge these Q&As are riskier than rallies because they are harder to script, but they also provide an opportunity for voters to tease out what makes Mr. Romney tick.
The campaign is looking to bring onstage the kind of empathy Mr. Romney often shows in private."
Romney has put some space between himself and Rick Santorum in national polls since the critical Arizona and Michigan primaries, and WSJ notes that the former Massachusetts governor has amplified his focus on his wife during campaign speeches. The campaign's latest web video, "A Love Story," doesn't star the candidate, but instead Ann Romney talking about raising children with her husband, their grandchildren, and his support during her health issues.
What do you think of the new strategy? Will less controlled campaign events and an openness with his personal life make the millionaire expose where he is out of touch? Or showcase a dedicated father and community leader, winning support within the conservative base that he has had difficulty consolidating.