The shoe giant Reebok may have gone too far recently in catering to men with athletic inclinations and unrestrained appetites. A series of ads from the company that recently went up in Germany bore the following morally dubious message:
The reaction, especially among female users on Twitter, was immediate and scathing. Here's just one example:
Well, the thousands of 140 character attacks may have actually registered. The PostGame reports today that Reebok is pulling the ads and apologizing profusely:
Reebok has been quick to apologize.
"We regret that some offensive Reebok materials were recently printed," spokesman Dan Sarro said on Tuesday. "The signs were removed as soon as we were made aware of them. I can assure you that Reebok does not condone this message or cheating in any way. We apologize for the offensive nature of these materials, and are disappointed that they appeared at all."[...]
The public image damage couldn't come at a worse time for the company, which has seen its value plummet on the heels of a $25 million fine handed out for false claims as part of the company's Easytone campaign.
There has been no indicator that Reebok also plans to send flowers and chocolates to their jilted customers, though based on the content of the ads in question, it would scarcely be inappropriate.