The New York Times made the uncomfortable editorial decision to run a story today headlined "For Skittles, Death Brings Both Profit and Risk." This is of course a reference to the killing of 17-year-old Trayvon Martin who was carrying a pack of Skittles candy when he was shot dead in Florida last month.
Here's a sampling featuring a quote from New York-based PR expert Heidi Hovland:
How well Skittles will fare is uncertain, but Ms. Hovland and others believe the impact on the brand will be short-lived. “When cooler heads prevail,” she said, “people will recognize that this was a candy that was in the wrong place at the wrong time."