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Moms Drive the Economy': New Romney Bumper Sticker Capitalizes on Hilary Rosen Gaffe


Let it never be said that Mitt Romney doesn't have a sense of humor, or know a good opportunity to mock his opponents when he sees it. After Democratic strategist Hilary Rosen made her infamous gaffe claiming that Ann Romney had "never worked a day in her life" (and apologized for it), Romney has apparently decided to use the gaffe as inspiration for a new bumper sticker. USA Today has the story:

Mitt Romney now is raising money off Democratic strategist Hilary Rosen's comment about his wife, asking supporters for $6 to get a bumper sticker that says "Moms Drive the Economy."

The fundraising plea capped a wild day in which the firestorm over Rosen's remark that Ann Romney "has actually never worked a day in her life" dominated the political discussion.[...]

"Ann Romney represents the best of what happens inside the American home every day. Family. Something to be cherished, not mocked," says the fundraising pitch from Beth Myers, a senior adviser to the Romney campaign.

Rosen's gaffe has been widely perceived as a blow to the Obama administration's tag line that Republicans are waging a "war on women." It remains to be seen whether this new "mom-centric" advertising strategy will work out.

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