It was about 100 years ago when Mitt Romney said "corporations are people, my friend" to a few hecklers at a campaign even in Iowa.
That actually happened last August but it feels like 100 years and it's how far back President Barack Obama goes back in a new campaign ad attacking Romney.
I can't imagine anyone watching it, recalling the moment and thinking "That's right; that's why I hate Romney!" But ok.
Here it is, making the rounds ahead of Obama's own visit: