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Are You Ready to Hear Barack Obama's New Ad Targeting Blacks?


"We got your back."

Imagine a Soul Train soundtrack combined with politics and you have the start of President Obama's new ad targeting blacks.

The new spot, which is set to air nationally on Tuesday, is based on the phrase "We got your back." The phrase is repeated several times throughout by a group of singers as quotes form the president and Barry White-like music play in the background. has some quotes from the ad:

“Four years ago we made history,” a male announcer says. “Now it’s time to move forward and finish what we started together. We have to show the President we have his back.” The spot is inter-cut with audio from President Obama’s speeches, touching on familiar political and campaign themes.

“I refuse to pay for another millionaire’s tax cut by kicking children off of Head Start programs; asking students to pay more for college; or eliminating health insurance for millions of poor and elderly and disabled Americans on Medicaid,” the president can be heard saying in the ad.

Hear it for yourself via

Of course, not everyone is happy with the ad. One blogger charged that it's stereotypical and lamented that such an ad is acceptable if it targets blacks but would likely be criticized if it was a different candidate targeting, say, whites.

It's also worth pointing out that Obama's support within the black community has taken a hit, especially among black religious leaders after the president came out and supported gay marriage.

In that sense, "We got your back" is more of a statement of hope than one of fact.

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