New Obama Ad: Romney Will 'Hit the Middle Class Harder'

President Barack Obama has a new ad out aimed at convincing Americans that Republican candidate Mitt Romney would raise their taxes. In an effort to reach the middle class, the ad (which actually uses the words "middle class" three times during its 31-second run) attempts to drive a wedge between the wealthy and those of more modest means.

Politico has more about the spot, which was released just one day before the Democratic National Convention (DNC) kicks off. In keeping with Obama's campaign rhetoric, it takes aim at Romney's proposed tax policies:

The ad — which the Obama campaign says is airing in Colorado, Iowa, New Hampshire, Nevada, Ohio and Virginia — relies on analysis from the Tax Policy Center to make the claim that Romney would up the middle-class tax burden. Romney and conservative economists have vigorously disputed that analysis, arguing that it relies on false assumptions about the changes Romney would be willing to make to certain tax deductions. The fact that Romney hasn’t detailed how he would pay for his proposed tax plan, however, makes it a target for Democrats to shoot at, which is what the Obama campaign’s doing right now.

"The middle class is carrying a heavy load in America, but Mitt Romney doesn’t see it," the spot begins. "Under the Romney plan, a middle class family will pay an average of up to $2,000 more a year in taxes, while at the same time giving multimillionaires like himself a $250,000 tax cut."

After invoking the "multimillionaires" reference, it continues, with the narrator dramatically proclaiming (while working in a reference to Obama's campaign slogan), "So, Romney hits the middle class harder and gives millionaires an even bigger break. Is that the way forward for America?"

Watch the ad, below:

(H/T: Politico)