Yesterday, someone on my Twitter feed described the scene unfolding at the Democratic National Convention as "bad optics." I suppose that's one way to look at delegates fighting to keep God out of their party's official platform. But for Rep. Allen West, there's a bigger lesson to be learned from the exercise and he's using it to ask voters in his Florida district a key question: Are these your values?
Will it be an effective ad? Time will tell, but you have to hand it to West for being the first out of the gate with this one: