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#My2K': White House Spreading 'Fiscal Cliff' Message With Hashtag -- Here's How People Are Responding

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"So #My2k is a tacit admission that the Bush Tax Cuts were for everyone and not just 'the rich' as we heard for years and years?"

(Photo: Twitter/@

A person holds a cell phone in front of a computer screen to check Barack Obama's tweet on November 7, 2012 in Paris. (Photo: AFP/Getty Images)

(TheBlaze/AP) -- President Barack Obama is introducing a new Twitter hashtag to the fiscal cliff debate.

The White House has begun promoting #My2K on Twitter and other social media websites, in a reference to the estimated $2,200 tax increase that a typical middle-class family of four would see if the Bush tax rates expire.

The president is holding an event with middle-class Americans on Wednesday to urge the public to press Congress to protect tax cuts for families earning $250,000 or less.

Those making more than that, though-- erroneously referred to by the president almost exclusively as "millionaires and billionaires"-- won't be so lucky.  The president expects them to pay their "fair share," and is pushing to raise their rates to, ostensibly, finance the national debt.

The president is also meeting with corporate executives at the White House on Wednesday and then traveling to Pennsylvania on Friday to continue pushing for higher tax rates for top earners.  It's part of a campaign to pressure Republicans in Congress to raise taxes, though many have pledged never to vote for such a bill.

Here are some of the first #My2K tweets, weighing in on both sides:

(Photo: Twitter/@PressSec)

(Photo: Twitter/@TAFischer)

(Photo: Twitter/@TJMCNH2007)

(Photo: Twitter/@richCSI)

(Photo: Twitter/@awilkens)

(Photo: Twitter/@AndreaDoremus)

(Photo: Twitter/@powellsmith)

(Photo: Twitter/@Tark31)

(Photo: Twitter/@CBSThisMorning)

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