News coverage of female candidates' appearance have an adverse effect on their standing in races for public office, according to a new study by Women's Media Center and She Should Run.
Whether the coverage is positive, negative or even neutral, the study says any hypothetical woman campaigning for office will suffer in terms of her credibility, favorability and the likelihood of voters to pull for her...
From the study:
Appearance coverage damages voters’ percep1ons of the woman candidate on all key traits we tested, but the greatest average losses are on being in touch, being likeable, confident, effective and qualified.
News coverage of male candidates has no impact on their candidacy, the study says. It also says of women candidates rebound when they respond directly to reports on her appearance, stating that it shouldn't be considered "news."
Women's Media Center is a nonprofit that works to raise visibility of women in media. She Should Run, also a nonprofit, encourages women to run for public office.
h/t She The People