As many regions are entering tornado season, the Weather Channel is reminding everyone to prepare. But it's how the Weather Channel is promoting their awareness campaign for Tornado Week that is gaining viral traction.
It stationed fans to blow directly onto their busy interns' office -- and made a fascinating live feed out of it.
(Image: YouTube screenshot)
Even more exciting is that the social media campaign they're running on Twitter allows fans to control the intensity of the winds:
Our Weather Channel interns got so excited about Tornado Week they wanted to recreate a Twitter powered Tornado in our office - so we did, and sat them right in the middle of it! Now you are in control of the winds. Every public mention of #TornadoWeek on Twitter raises the scale and boosts the winds. You can even Tweet at the interns using the @TornadoWeek handle. Hit 1,000,000 mentions and we will turn up the wind for a full blown EF-5 tornado inside the Weather Channel offices!
That's The Weather Channel anchor Kyla Grogan on the left. (Image: YouTube screenshot)
This was the speed of the wind in the office before 3 p.m. EST. (Image: YouTube screenshot)
As of 2:30 p.m. EST, more than 1,300 people were watching this and #tornadoweek was trending on Twitter:
Adding to the frivolity, they've been showing off the challenges of keep paper orderly in a significantly breezy office, but they've demonstrated how difficult it is to toss popcorn into one's mouth.
Dave Malkoff shows off one of the growing lists. (Image: YouTube screenshot) Malkoff about to toss popcorn into the wind. (Image: YouTube screenshot)
For those who follow @Malkoff, a Weather Channel correspondent, the interns will put your name on the wall.
Now, getting up to an EF-5 tornado -- that's more than 200 mph -- is entirely up to the success of the Twitter campaign. So if you want to see it happen, include #tornadoweek in your tweet.
Here's a suggested tweet: Saw @tornadoweek intern's #tornadoweek campaign on @TheBlaze. Turn up the wind!