U.S. automakers performed remarkably well in May, with Chrysler reporting an 11 percent increase in sales. But the award for most impressive statistic goes to Ford Motor Company for selling nearly 37,000 hybrid vehicles during the January-May period, an increase of roughly 375 percent from this time last year.
“We’re working tirelessly to get as many hybrids to the market as we can right now to meet this unprecedented customer demand for our electrified vehicles,” said Erich Merkle, Ford U.S. sales analyst. “The success we are experiencing with hybrids is energizing the whole company.”
Hybrid sales in 2013 have been driven by the automaker’s electrified vehicle lineup including the Ford C-MAX Hybrid, the Ford C-MAX Energi, the Ford Fusion Hybrid and the FordFusion Energi, and the Lincoln MKZ Hybrid.
Demand for the U.S. automaker’s hybrid vehicles is strongest in California, a Ford spokeswoman told TheBlaze, adding that the company's top markets are in L.A., Washington D.C., San Francisco, and Chicago.
Ford C-MAX hybrids are extremely popular in coastal markets (with a so-called “conquest rate” of 74 percent in New York and 75 percent in San Francisco), while sales of Fusion Hybrids have surged in middle America (Central’s year-over-year hybrid sales have increased by 451 percent while the Great Lakes region have gone up by 665 percent).
“Our all-new electrified vehicle lineup is drawing new customers to the Ford brand,” said C.J.O’Donnell, Ford electrification group marketing manager.
“We are growing our business by providing fuel-efficient products that don’t force customers to compromise the design, technology and comfort that are available across the Ford lineup.
“We’re hearing from our dealers they literally can’t keep our hybrids in stock,” O’Donnell added. “This is particularly evident in key markets like California.”
Here’s the bottom line [via Ford]:
- Ford surpassed its previous full-year hybrid sales record set in 2010 of 35,496 vehicles in just the first five months of 2013
- Ford is projected to sell approximately 37,000 hybrid vehicles through May, for around a 375 percent increase over the same period last year
- The Ford Fusion Hybrid is projected to deliver its best May sales ever; Ford Fusion Energi is also projected to achieve its best sales month since its introduction in February
- The Ford C-MAX Hybrid and Ford Fusion Hybrid continue to draw new customers to the Ford brand, with conquest rates at 64 percent and 67 percent, respectively; Toyota is the top competitive conquest brand
Lastly, as far as overall sales in May are concerned, Ford Motor Co. reported an increase of roughly 6 percent to 8 percent (due mostly to a 20 percent rise in pickup sales).
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