Marshall Mathers, more widely known as rap super-star Eminem, made a guest appearance on Saturday night's broadcast of the Notre Dame vs. Michigan football game — and awkward it was.
The famed rapper began the segment showcasing a perplexed, blank stare into the camera while announcers Brent Musburger and Kirk Herbstreit introduced him.
After cutting to Eminem's new music video, Musburger fired off a question to the rapper.
"Sorry," said Mathers. "Live TV. Live TV freaks me out a little bit."
"I'm sorry," he continued. "What was the question."
The awkwardness failed to seize.
Herbstreit then asked Mathers, "What is most exciting about this new album?"
"Umm... nothing," replied Mathers, later adding "I'll probably be most excited to just be done with it."
Then, towards the end of the segment when it appeared Mathers had gained his footing, it got awkward again.
"I'm really uncomfortable right now," Mathers said.
The strange live TV interview ignited a firestorm of reaction on social-networking website Twitter, as noted by Twitchy.
Country singer LeAnn Cibrian asked, "What was that Eminem weirdness that just happened at halftime?"
"Have a feeling this will be a lot of new twitter/Facebook avatars tomorrow," journalist Luke Russert said, tweeting a picture of Mathers' now famous blank stare.
"They asked Eminem to talk about his upcoming album, and he looked at them like they asked for an explanation of what's going on in Syria," an individual going by the name "NumbersMuncher" tweeted.
As of publication, a YouTube video of the incident has already garnered over 100,000 views.
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