A Chicago father, who tragically lost his teenage daughter in a car accident last year, was shocked to receive a letter from OfficeMax that included extremely personal -- and painful -- information.
The letter was correctly addressed to Mike Seay, however, the line directly under his name read: "Daughter Killed in Car Crash."
Seay says he thinks about his daughter "10,000 times a day" and the stunning letter only caused more pain.
"Why would they have that type of information? Why would they need that?" Seay said in an interview with NBC Chicago. "What purpose does it serve anybody to know that? And how much other types of other information do they have if they have that on me, or anyone else? And how do they use that, what do they use that for?"
The dad's 17-year-old daughter, Ashley, was reportedly one of two teenagers killed in a 2013 crash after their vehicle slammed into a tree in Antioch, Ill.
When Seay called the OfficeMax call center to confront the corporation, the manager said "it was impossible" and that "this can't be happening."
Nicole Miller, a corporate spokeswoman, blamed a "third-party provider" in a statement on the unfortunate incident:
"We are deeply sorry that Mr. Seay and his family received this mailing from us, and we are reaching out to Mr. Seay to convey our sincerest apologies on this unfortunate matter. This mailing is a result of a mailing list rented through a third-party provider. We have reached out to the third-party mailing list provider to research what happened. Based on a preliminary investigation today we believe this to be an inadvertent error; and we are continuing the investigation." -- Nicole Miller
As gossip website Jalopnik points out, the death of Seay's daughter is public information as it was widely reported last year. However, the story is a "cruel reminder of how personal information is sold bought and sold for marketing purposes today," the website alleges.
Still, it wasn't entirely clear why the information was inadvertently included or how the company acquired the personal detail about Seay's life.