A popular brand of lip balm that creates a cool, tingly sensation is apparently being used by some people on a place other than their lips to enhance the experience of already being high or drunk.
According to Urban Dictionary, "beezin',"the practice of putting Burt's Bees, which has a peppermint oil in it, on one's eyelids, produces "a freaky yet pleasurable tingling sensation."
But doctors have their misgivings about it, as one might expect.
"The peppermint oil in the lip balm is a very strong irritant and can cause inflammation in the eye, redness of the eye [and] swelling," Dr. Brett Cauthen told KOKH-TV.
Though it claims to be an all natural product, Cauthen warned that using it in a way that's not intended can be risky.
"Our big message is natural does not equate with safety," Cauthen told the news station.
Don't believe that beezin' is actually a thing? There are a few videos of the strange practice on YouTube.
This one shows the reaction of a young man who put the product on his eyes in a classroom (Content warning: strong language):
Another man made up a whole parody rap about beezin' (Content warning: strong language):
Search beezin' on Twitter and you'll find a few pictures of those going for a Burt's Bees trip as well.
Watch KOKH-TV's report about the disturbing trend:
Burt's Bees beeswax lip balm includes beeswax, coconut oil, sunflower seed oil and peppermint oil among other ingredients.