The picture of the Nevada desert location where the band hid the treasure. (Source: Facebook)
It started with a cryptic Facebook message and ended with a massive surprise hidden in the middle of the Nevada desert.
The band Imagine Dragons (authors of the hit "Radioactive") posted on their Facebook page on Tuesday a fairly odd message:
first rule of following directions: be PRECISE.second rule of following directions: make sure your navigation tools are up to par.
third and final rule of following directions: the early bird catches the worm (there is only one worm, and it's alive and well). happy hunting
xxID
It included a picture of their upcoming album, "Smoke and Mirrors":
Lindsea Taylor, 13, saw the post an had in idea: What if the picture itself contained a clue to whatever fans were told to hunt for?
In the upper left hand corner, she noticed some numbers written backwards.* If you look at them in the mirror, they give a series of numbers.
"I zoomed in on the picture, and I found the numbers,” she told Deseret News, “and I just immediately, I was just like … these are coordinates."

Sure enough, Lindsea and her dad, who live in Florida, Googled the numbers and they led them to a location in the Nevada desert. Luckily, they had family in the area and sent them out on a quest.
That's where they discovered the jackpot.

Below the dirt, the band had hidden a signed guitar that the band once used, signed drumsticks and polaroids, and a pass granting her two tickets to every single show on the band's new tour:
"Two free tickets!" Lindsea told Deseret.
"I think it so cool,” she added. “I've never ever seen anybody else do something like this, and I think the fact they interact with their fans, it just creates a better relationship."
*UPDATE January 5, 2015:
Lindsea's dad emailed TheBlaze to correct the story slightly. The coordinates were not located in the upper left of the cover, but rather in the spider webs located below the hands:

Jonathon M. Seidl