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Sprint Is Spending Millions of Dollars to 'Apologize' to Competitors Verizon and AT&T

Media

An expensive "apology"

Jon Street
January 30, 2015
Wireless provider Sprint fell to last place this year in a ranking of cell phone carriers, according to Consumer Reports. (Image source: Shutterstock)

With fewer than 48 hours to go until the Super Bowl, millions of Americans are likely anticipating not only which team will win, but also whose Super Bowl ad will attract the most attention.

Wireless carrier Sprint is among the companies spending millions of dollars to snag just a few seconds of viewers' undivided attention. The mobile giant will air a commercial that it says will offer an "apology" to two of its biggest competitors, Verizon and AT&T.

Sprint announced it will be running an ad in a tweet issued earlier this week:

 

Ahead of game day, Sprint posted this video to YouTube:

A little bizarre? Perhaps. But as SuperBowlCommercial2015.com points out, the teaser video refers to a previous Sprint commercial:

Sprint has been wooing its competitors' customers for some time by offering to buy out their current contracts and charging rates as low as half of what they're now paying for wireless service, hence the "#CutYourBill" at the end of the YouTube teaser.

According to Forbes, the average cost for a 30 second ad during Sunday's game is $4.5 million.

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