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Welcome to Starbucks, let's discuss your white privilege': Starbucks mocked heavily for new race venture

Business

"I see the malevolent Bright Idea Fairy has visited Starbucks with this #Racetogether hashtag."

Image: Twitter

Starbucks' plan to start a national conversation on race appears to have backfired.

Image: Twitter

Within minutes of the news of Starbucks' promotion hitting the web, #RaceTogether was trending near the top of the social media charts. Reaction to the idea of encouraging a conversation on race between customers and baristas was met with opposition from people of all backgrounds.

While there were some tweets supporting Starbucks, the majority seem to be mocking the coffee shop's plan to deliver a shot of race into the beverage orders of customers at the 12,000 stores around the country.

Presented without comment, a random selection of tweets responding negatively to the promotion:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Follow Mike Opelka (@Stuntbrain) on Twitter.

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