It’s been said that love hurts, and there are times when all the chocolate in the world can’t mend a broken heart.

But a little aggression might.

This Valentine’s Day, a Houston gun range is offering a special promotion: Forget your ex by shooting at teddy bears.

Image source: KHOU-TV

For some, it’s the best cure for heartbreak. What else are you going to do with that cheap drugstore present your ex bought for you (and probably several others) last-minute?

Boyert Shooting Range’s annual promotion allows distraught lovers to shoot their own bears from or choose a new bear to blast. Only in Texas.

While at least one respondent told KHOU-TV that that promotion is "fun," not everyone feels the same.

“It’s kind of a little creepy,” Carolyn Grant said. Grant told KHOU-TV that supports the Boyert’s strange tradition for a different reason.

I heard it was a fundraiser. If you buy a teddy bear, it raises funds for police dogs and, like it or not, I’m going to shoot a teddy bear,” she said.

Others find it strangely therapeutic.

“I’m a single guy and it gives me a chance to let loose a little bit,” Johnny Nguyen told KHOU-TV.

See for yourself:

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(H/T: KHOU-TV)