Texas Mattress Company Deletes 'Offensive' 9/11 Anniversary Commercial After Swift Backlash

A San Antonio, Texas, mattress store became the subject of heated backlash when the company posted a video to its Facebook page advertising a "twin mattress sale" to commemorate the 15th anniversary of the 9/11 attacks.

The Miracle Mattress video, which has since been deleted but not before being uploaded to YouTube by one viewer, centered around the infamous attack by al-Qaeda terrorists on Sept. 11, 2001, when two planes flew into the Twin Towers of the World Trade Center in New York City.

"What better way to remember 9/11 than with the Twin Tower sale? Right now, you can get any size mattress for a twin price," a woman says at the start of the internet advertisement, first shared Wednesday night.

Two men, standing on either side of the woman, go on to ask her if the sale applies to all mattress sizes — full, queen and king. After answering the question, the woman excitedly throws her hands up, telling viewers the sale is storewide.

When she makes the gesture, her arms knock both of the men over, sending them falling into two stacks of mattresses intended to mimic the original Twin Towers in New York.

"Oh, my God," the woman says in between screams. "We'll never forget."

The video was immediately met with scrutiny, leading the company to pull the ad from its Facebook page and issue an apology on the matter.

"I say this unequivocally, with sincere regret: the video is tasteless and an affront to the men and women who lost their lives on 9/11," Mike Bonanno, owner of Miracle Mattress brand, wrote in a statement shared on Facebook. "Furthermore, it disrespects the families who lost their loved ones and continue to struggle with the pain of this tragedy every day of their lives."

"All I can say is I am deeply sorry and on behalf of the entire Miracle Mattress family, I accept responsibility for this thoughtless and crude advertisement and will immediately hold my employees accountable for this serious lapse of decency," he continued.

See the full statement below:

The woman behind the controversial ad was Cherise Bonanno, owner of the San Antonio store and possibly a relative of the owner.

In an interview with WOAI-TV Thursday evening, Cherise Bonanno apologized for the store's "stupidity" in publishing such an advertisement.

"It was stupid," she said. "It was a stupid idea that we sent out. We apologize for our stupidity, and we really hope you forgive us for what we've done."

See her comments below:

(H/T: Free Beacon)

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