The lobbying arm of the March for Life launched an ad campaign Thursday in three swing states and the District of Columbia seeking to highlight a pro-life "consensus" among Americans.
March for Life Action’s one-minute ad, “Consensus,” is based on a recent Knights of Columbus/Marist Poll and argues that most Americans favor restrictions on late-term abortion.
“With this ad, we encourage Americans to take a deeper look at their candidates,” March for Life President Jeanne Mancini said in a statement. “Politicians who claim to be ‘pro-choice,’ essentially advocate for abortion-on-demand up until the time of birth, paid for by your taxpayer dollars. This radical position is out of touch with the large majority of Americans.”
“With an overwhelming majority of Americans in favor of substantial restrictions on abortion, it’s time for politicians to change the fact that current U.S. law does not reflect the hearts and minds of its own people regarding life,” she added.
The ad features six women — including Mancini — who are not actors.
The women argue that eight in 10 Americans agree abortion “should have real legal limits,” but “pro-choice politicians” have prevented this consensus from becoming law.
“As we state in the ad, it’s time for our voices to be heard and the extremism on this issue to end,” Mancini said.
The ad will air in major television markets in Ohio, Pennsylvania and Virginia during programs such as "Madame Secretary," "Today," "CBS This Morning" and "60 Minutes."
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