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Smartphone apps are tracking and selling your location data, often without you realizing it

US
Location, location, location. Our smartphone location data is a hot commodity for ad brokers. (Prasit Rodphan/Getty Images)

Smartphone apps are tracking and selling your location data faster than most people realize, the Wall Street Journal reported. Every time you open an app and authorize it to access your location, you risk having that information leaked or exploited.

Although location data is helpful for travel directions and weather reports, there is a downside to how the data is used — often unknowingly by smartphone users who are giving it away for free.

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