Amazon alternative set to go public later this month touted as a 'patriotic parallel economy' that will enable conservatives to keep their money out of woke activists' pockets

PublicSq., a marketplace touted as a pro-life, pro-family, and pro-freedom "patriotic parallel economy," is set to go public.

This initiative is the latest effort by conservatives to divest from a liberal marketplace that appears increasingly antipathetic to their traditional values and hell-bent on their subordination.

Michael Seifert, the company's founder and CEO, announced in a webinar Monday that PublicSq. was going public through the SPAC Colombier Acquisition Corp. (NYSE: $CLBR) on July 20.

Businesswire previously reported that following the business combination, the combined company will be renamed "PSQ Holdings, Inc." and will trade on the New York Stock Exchange under the symbols "PSQH" and "PSQH WS."

According to Seifert, his marketplace will accommodate patriots "passionate about putting your values into the commerce experience, voting with your wallets, [and] supporting the small businesses that make this nations so special."

The CEO told "Just the News, No Noise" that "capital markets are in desperate need of democratization. ... Because unfortunately, the capital markets have been robbed by ESG mandated funds and DEI philosophies. And just like there's a drive for consumers to spend their money in alignment with their values, there's also an equally strong drive for investors to invest their money with companies that do not hate them and actually want to promote America. So that's what we're here to do."

Seifert suggested that the initiative was born, in part, of a reaction to woke corporations' activist responses to the Dobbs ruling.

Following the overturning of Roe v. Wade, Amazon and a number of companies that peddle their wares on its platform vowed to reimburse those employees who travel across state lines to execute their unborn children. The reality that consumers would be made complicit by way of subsidy struck Seifert as abhorrent.

Omeed Malik, CEO and chairman of Colombier Acquisition Corp., recently underscored the urgency of the initiative, telling Donald Trump Jr. on his podcast "Triggered" that "we can continue to b*** and moan like we have for over a decade, or we can actually create some solutions."

While boycotts of woke products have proven successful in recent weeks and months, as Bud Light and Ben & Jerry's have discovered the hard way, those divestitures have not necessarily translated into support for conservative brands, despite redirection efforts.

Unlike on Amazon and other marketplaces captive to woke doctrines, Seifert said that "every single one of the vendors that have joined this platform have actually agreed to respect our core values. And a majority of the businesses will then give discounts to consumers that are there just for being PublicSq. members."

PublicSq.'s stated core values are: "We will always protect the family unit and celebrate the sanctity of every life"; "We believe small businesses and the communities who support them are the backbone of our economy"; "We believe in the greatness of this Nation and will always fight to defend it"; and "Our Constitution is non-negotiable — government isn't the source of our rights, so it can't take them away."

The values are evidently not empty rhetoric. Seifert has committed to giving his employees a $5,000 "baby" bonus in the event that they have or adopt a baby, stressing, "Strong families make a strong nation."

Seifert indicated that the platform presently has over 1.1 million Americans registered as members already and over 55,000 vendors covering the full gamut of conservative needs.

"Whether you're looking for a bank, new meat, subscription boxes, or hair care products, or pants, or athletic clothing, you name it, we've got it represented on the platform," said Seifert.

Membership on the platform is free for both consumers and businesses.

For conservatives shopping outside PublicSq., Consumers' Research introduced an alert system earlier this year that helps grocery shoppers spot products peddled by corporate behemoths that have a hand in the advancement of the left's woke agenda.

TheBlaze previously reported that "Woke Alert" is a free text service that notifies shoppers which brands "put progressive activists and their dangerous agendas ahead of customers."

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