Rodney Bullard, the executive director of the Chick-fil-A Foundation and vice president of corporate social responsibility, says that the company would consider working with an LGBTQ organization if a potential partnership was "authentic," and also revealed that there's more happening at the company than meets the eye.
What are the details?
Bullard told Business Insider in an interview published on Tuesday that he could foresee the charity working side-by-side with an LGBTQ organization benefiting juveniles if the partnership was both "impactful and ... authentic."
"Would we do it just for reasons that weren't authentic?" he told Business Insider. "No, we wouldn't do that."
Bullard, who attended the U.S. Air Force Academy and served as a White House fellow under former President Barack Obama, joined the company in 2011.
"There's a calling to help people, and I think at times that has been confused with a calling, somehow, to exclude," he explained. "And that's not the case. The focus, the phrase 'every child' — we're very intentional about that. We do have programs and we look for programs that are inclusive as well to help every child."
Bullard apparently doesn't worry too much about backlash and protests staged against the company, and said that the foundation "has a much higher calling than any political or cultural war."
"At the end of the day," he said, "the calling for us is to ensure that we are relevant and impactful in the community, and that we're helping children and that we're helping them to be everything that they can be.
"For us, that's a much higher calling than any political or cultural war that's being waged," Bullard explained. "This is really about an authentic problem that is on the ground, that is present and ever present in the lives of many children who can't help themselves."
Where's the focus?
Bullard also explained that he chooses to focus on the company's good deeds rather than what's happening in the headlines.
"At the end of the day, I feel like we just have to do more of telling the story of our need, and we have to do more of doing the work," he insisted. "Because, at the end of the day, this is about the work. It can't be about me personally and it can't be about anything other than doing the work for these kids.
"That's why I'm here. That's why we're all here,and I love that about Chick-fil-A. There really is a sincerity in our employee base, sincerity that comes from the top down, that it really is about the mission."