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CNN's Chris Cillizza explains how President Trump will win in 2020, refers to new campaign ad as 'very smart strategic approach'
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CNN's Chris Cillizza explains how President Trump will win in 2020, refers to new campaign ad as 'very smart strategic approach'

Never say never

CNN's Chris Cillizza says that President Donald Trump can clinch a 2020 win in the presidential election — so long as his voters continue to put priority on the American economy.

What are the details?

In a Thursday editorial titled, "Donald Trump's Super Bowl ad shows how he can win again," Cillizza writes, "Here's how President Donald Trump wins again this November: Voters decide they care more about the strength of the economy than they do about, well, anything else, up to and including the deeply unpresidential way in which he has conducted himself in office."

Cillizza concedes that the U.S. economy is booming under the Trump administration, and to highlight his point, he shares the president's newest campaign ad, which is set to air during Sunday's Super Bowl.

He notes that while the ad "overlooks the fact that Trump has abandoned the idea of the presidency as a position of moral leadership," it does hammer home hard truths for some liberals: The president's base seems to be getting stronger and stronger in their resolve to elect their leader.

In the ad, a narrator can be heard saying, "Under President Trump, America is stronger, safer, and more prosperous than ever before."

Cillizza does not dispute this idea anywhere in the CNN article.

The president's latest campaign ad closes with Trump insisting that should he be re-elected in 2020, the "best is yet to come."

"That's it," Cillizza writes. "That's the message. If Trump wins, that 30 seconds is how he does it. He: 1) persuades voters that his unpresidential behavior is chalked up to "change" 2) reminds voters of the economic successes that have happened under his watch 3) convinces voters that changing the US president amid this economic growth is a risk they don't want to take."

Anything else?

He continues by pointing out that while he believes Trump's public appearances often lack decorum or structure, the ad itself is not an unreasonable barometer of how well Trump might do in 2020.

"His TV ad campaign is something else entirely," he writes. "His ad makers can stick to a single message. And if Trump's Super Bowl ad is a precursor of the message they plan to push, that's a very smart strategic approach."


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