Ken Bellingham, a Washington state baker who was brutally mocked online last week for making "Build the Wall" cookies, is now "un-apologizing" for his pro-Trump treats — and it's paying big dividends for his business.
What are the details?
Bellingham, the owner of Edmonds Bakery, initially apologized after he received heat for selling "Build the Wall" cookies, vowing in a Facebook post, "I will not be making anymore cookies of a political nature, but a narrow line of Love and Sweetheart and maybe Nice Butt."
"People were just going off. They don't know anything about me and supposedly I'm some horrible person," Bellingham told KING-TV.
But with the negative came the positive. Although Bellingham was attacked online for the tasty treats, he was equally overwhelmed with orders from customers across the country eager to purchase a dozen "Build the Wall" cookies.
Now, Bellingham has reversed course, "un-apologizing" for baking the controversial cookies, according to KOMO-TV.
"Am I supposed to be quiet because I can't write what I want, or I can only write what they want or makes them happy? No. That's not how it is," Bellingham told KOMO. "They can write whatever they want on their own cookie and I can do that on mine."
How did the controversy backfire?
Bellingham told KOMO that his business has "tripled."
However, as he explained on Facebook, his business does not have the infrastructure necessary to ship cookies across the country, so he is only able to fulfill local orders.
But for Bellingham, the decision to plaster a divisive political message on his cookies was not political. He told KOMO it was a purely business decision. "People should lighten up," he said.