A Michigan restaurant chain will change the name of its specialty French fries — which are called "Crack Fries" — because "drug addiction is not funny."
Why the name change?
According to WDIV-TV, the restaurant chain — Hopcat — will be changing the name of its award-winning fries.
A Monday statement revealed that the name would be changing on the menu to avoid offending or upsetting people, but assured consumers that the fries' recipe would not be changing.
The statement admitted that the company's "vision for creating an inclusive company" is simply "not compatible with the continued use of the Crack Fries name."
The statement also noted the reasoning behind the decision to call the dish "Crack Fries" and admitted the misdeed.
"We chose the name more than 11 years ago as a reference to the addictive quality of the fries and their cracked pepper seasoning, without consideration for those the drug negatively affected," the statement explained. "We were wrong."
"The crack epidemic," the statement added, "and the lasting impact on those it affects is not funny and never was."
The statement circled back to its primary statement of promoting inclusivity within the community and issued an apology "for the pain the name brought to others."
"As we grow as a company, we have come to realize that to make light of this drug and of addiction contradicts our values of inclusion and community," the statement continued. "We want to thank our guests, employees, and community members who have helped us come to this realization, and apologize for the pain the name brought to others."
The company has yet to announce its new name for the fries.
"Transitioning to a new name will not happen overnight," the statement explained. "A companywide menu reprint in mid-January will reflect the change. We will also need time to update all other materials, including online menus, training documents, and promotions."
The statement concluded with expressions of gratitude for support.
"While we know it will take time to get used to this change, we are confident in our decision," the statement closed. "It is not only the right thing to do, it reflects who we are."