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UFC Champ Sean Strickland vows to fix Bud Light's image: 'You know how I feel about transgenders ... I'm going to help you guys'
Photo by Mark Evans/Getty Images

UFC champ Sean Strickland vows to fix Bud Light's image: 'You know how I feel about transgenders ... I'm going to help you guys'

UFC middleweight champion Sean Strickland said that he will fix Bud Light's public image after learning that the beer brand had returned as a sponsor to the UFC.

The recently announced sponsorship deal between UFC parent company TKO Group Holdings and Anheuser-Busch is a new multiyear marketing deal that will see new content between the brands and of course a return of the Bud Light logo on UFC octagon mats.

"I'm on my way to training and I just found out Bud Light is a new sponsor," Strickland began in an Instagram video. "Goddamn I applaud you guys, I am so f**king proud of you guys for doing the right thing after that," he added before stopping himself.

Strickland was referring to Bud Light's marketing disaster with gender activist Dylan Mulvaney which resulted in the brand losing nearly $30 billion in market value as of August 2023.

"You know how I feel about transgenders, I go f**king hard, that's just what I do. I am the biggest advocate of biological females," Strickland continued. "If I said my views on transgenders I would be kicked off Instagram. But I cannot f**king wait to pick up a big old f**king Bud Light can and fix you, Bud Light."

"You guys are doing the right f**king thing. I, Sean Strickland, a representation of the American people, are going to fix you, Bud Light," Strickland declared. "Thank you for giving me money, thank you for supporting my platform. I'm going to help you guys."

UFC President Dana White recently defended the new agreement after critics lashed out at him, claiming he had signed the agreement solely for money or that Bud Light's marketing clashed with the ideals of the UFC and its fans.

"When you talk about being a sellout, I had multiple deals in front of me. So it's not like 'oh Bud Light showed up and they were the only option I had to get money.' Do you know how f**king stupid that is?" White said.

"For Anheuser-Busch it was about values, core values for me. I'm at a point in my life and I'm at a point my career where nothing is just about money any more."

White explained that he holds many views that are aligned with the beer company, leading to the agreement. The martial arts promoter boasted about Bud Light's work with law enforcement, along with its charitable donations to the families of injured and deceased military veterans and first responders.

"Almost a billion dollars a year go to U.S. farmers for their crops, for their products; that is right up my alley, that's exactly who I am," White listed. "65,000 Americans are employed by Anheuser-Busch, and thousands of them are vets; right up my alley," White added.

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Andrew Chapados

Andrew Chapados

Andrew Chapados is a writer focusing on sports, culture, entertainment, gaming, and U.S. politics. The podcaster and former radio-broadcaster also served in the Canadian Armed Forces, which he confirms actually does exist.
@andrewsaystv →