Co-hosts on "The View" promoted the #FakeMelania conspiracy on Monday, a theory that has emerged on social media at least three times during President Donald Trump's time as commander in chief.
The conspiracy made another resurgence on social media over the weekend.
The conspiracy asks whether the first lady that is pictured in several photos with the president is the real first lady, Melania Trump.
On Saturday, #FakeMelania was trending on Twitter once more, questioning whether the first lady in recent photos of the president visiting Alabama following the recent tornadoes was the actual first lady.
One of the more interesting theories is that a Secret Service agent is posing as Melania for some of the events in which Melania looks even slightly different. The Secret Service agent in question sports a very similar hairstyle and even wears jewelry that appears to be comparable.
You can see some of the photos and memes in question regarding the first lady's most recent appearance here.
What happened on 'The View?'
During the Monday airing of the ABC show, the show's hosts addressed the conspiracy.
After showing several of the photos that were targeted by the bizarre campaign, Behar said, "That one does not look like her. Sorry. I wasn't going to go along with this, but that one in that picture doesn't look like her. It's a different-shaped face."
Behar went on to insist that she didn't want to buy into the social media fray, but she simply couldn't resist after seeing the new photos.
"I spent, like, an hour on Saturday involved in this," co-host Sunny Hostin added. "Melania is a very tall, statuesque woman, and the one that we saw — the first one that we showed — she looks kind of short. Look how short she looks."
Hostin added that she was still somewhat on the fence about the conspiracy.
Guest co-host Ana Navarro didn't seem to buy the conspiracy at all, but instead said she takes things like this with a grain of salt and a laugh.
"I'm not convinced," co-host Abby Huntsman said, adding that it just doesn't make difference one way or another.
"It's not going to change any of your lives whether it's her or not," she concluded.