Photo by Ben Montgomery/Getty Images
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Over 100,000 demonstrators packed the streets of London on Saturday afternoon for a "Unite the Kingdom" march led by British independent journalist Tommy Robinson.
The march, featuring people holding the English flag aloft, comes as local councils across the United Kingdom are taking down English flags flown by Britons. Some politicians are calling the mere flying of the English flag a rallying point for "hate."
'You either fight back, or you die.'
Robinson livestreamed his festival on X. It opened with a prayer and featured musical performances, as well as speeches from actor Laurence Fox, Rebel News journalist Ezra Levant, and activist Sammy Woodhouse. His supporters packed the blocks around Whitehall, waving the Union flag of Britain and the red and white St. George's Cross of England. Some in the audience around the stage held photographs of Turning Point USA founder Charlie Kirk, who was assassinated earlier this week.
"This is the biggest demonstration in Britain's history!" Robinson told the crowd. "This is your community. These are your brothers and your sisters. We today are united. Today is the spark of a cultural revolution in Great Britain."
"They've managed to silence us for 20 years with labels: racist, Islamophobe, far right. They don't work any more," Robinson declared. "The silent majority will be silent no longer."
He slammed the "globalist revolution" for attacking the family, attacking Christianity, and opening the borders.
Robinson connected Elon Musk to speak to the attendees via video chat. He thanked the billionaire for supporting freedom of speech by purchasing X.
RELATED: 'Christ is king!' chants break out at large memorial for Charlie Kirk in London
Laurence Fox, Kate Hopkins, and Tommy Robinson attend the Unite the Kingdom rally on September 13, 2025, in London, England. Photo by Ben Montgomery/Getty Images
"What I see happening is a destruction of Britain," Musk stated. "The government has failed in its duty to protect its citizens, which is a fundamental duty of government."
Musk had a message for those in the "reasonable center," who "ordinarily wouldn't get involved in politics."
"Look carefully around and say, 'If this continues, what world will you be living in?'" he said. "If this continues, that violence is going to come to you. You will have no choice."
"You either fight back, or you die," Musk concluded.
RELATED: Why the English flag now terrifies the regime
Photo by Guy Smallman/Getty Images
A counterprotest, "March Against Fascism," formed nearby, organized by the Stand Up to Racism group. Those demonstrators held up signs reading, "Oppose Tommy Robinson. Stop fascists & the far right."
Left-wing media outlets labeled Robinson's march as an anti-immigration protest.
Metropolitan Police claimed that the crowd was "too big to fit into Whitehall."
The department further added, "We have deployed additional officers with protective equipment in multiple locations, supported by police horses, to deal with the disorder," via a social media post.
Carl Benjamin, a political commentator who spoke at Saturday’s gathering, told Blaze News, “Today's Unite the Kingdom rally shows the scale of the discontent in Britain against not just the current government, but the entire system itself. The scale of the rally shows that people are tired of being treated as second-class citizens in their own country.”
Benjamin rejected claims from the Metropolitan Police that they faced “significant aggression” from Unite the Kingdom protesters.
“There was no ‘significant aggression,’ just a couple of trivial skirmishes at the fringes of the events which came to nothing,” Benjamin explained. “The entire day had the atmosphere of a festival, very family-friendly, and a powerful demonstration of patriotism.”
Political commentator Charlie Sansom called the marches “good morale-boosters.”
“I DJ'd the first event back in June 2024, and it went off without a single problem,” Sansom told Blaze News. “If you read the mainstream, it’s not fairly represented at all. I found it incredibly uplifting because people make new connections and new friendships, and I think that’s what these events inspire most. But ultimately, these protests are a pressure valve for many people who feel unheard and ignored — and there are many who’ve had enough of that feeling.”
He noted that the mood in the United Kingdom is changing.
“Those who used to be liberal friends of mine, who used to criticize me and my politics back in the day, are now asking if they can come to right-wing events,” Sansom continued. “It’s a significant shift but inevitable that Brits want to protect their heritage and their families from a government determined to erase them in favour of foreign cultures that have no history here. It’ll get worse before it gets better.”
Editor’s note: This article has been edited after publication to add statements from Carl Benjamin and Charlie Sansom.
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