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The two biggest boycotts of 2023 were of Bud Light for its marketing campaign featuring trans activist Dylan Mulvaney and Target for a number of different LGBTQ+ products consumers found problematic.
But UFC president and CEO Dana White thinks there’s a chance we could see another boycott directed at a retailer that’s seen a huge amount of success in a short period: Peloton.
On a recent podcast with comedian Theo Von, White was shocked to find out that Peloton threatened to cut advertising ties with Von if he didn’t agree to remove the podcast episode featuring independent presidential candidate RFK Jr.
“Peloton sells stationary bikes, and they’ve got a problem with Robert f***ing Kennedy?” White asked in disbelief.
“Who’s the CEO of Peloton? I wanna see this f***ing guy,” he fired.
Von’s producers then pulled up a photograph of Peloton’s CEO, a slender, spectacled man from San Francisco, California, named Barry McCarthy.
Von and White’s reaction to McCarthy’s picture was humorous to say the least.
“This f***ing wiener schnitzel,” said Von.
“Imagine that f***ing dork f***ing picking up the phone, calling you, and telling you that you can’t have Robert Kennedy,” added White, who vowed to “[get] rid of the Pelotons” in the UFC gyms. “You can film us; my guys are gonna take the Pelotons out of the gym today.”
“That’s what you do,” White continued. “You stop f***ing using their products.”
“What Dana White is doing there — fighting against these advertisers, saying, ‘I'm going to get rid of my Peloton bikes right now,’ ... and Theo Von calling out the advertisers for doing that ... that is the chance,” says Dave Rubin.
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