How much do you really know about one of the biggest media stories of all time?
Ryan Holiday, the author and strategist behind the marketing expose "Trust Me, I'm Lying," is back with a book about the famous battle between billionaire Peter Thiel and the now-defunct website Gawker.
Thiel had it in for Gawker after the site revealed in 2007 that he was gay, but the investor was smart enough to bide his time until he could catch Gawker doing something illegal: publishing without permission parts of a sex tape of Hulk Hogan and his former best friend's wife.
In his new book, "Conspiracy: Peter Thiel, Hulk Hogan, Gawker, and the Anatomy of Intrigue," Holiday gives an insider's perspective on the famous Gawker takedown based on his time with both Thiel and former Gawker chief Nick Denton.
According to Holiday, Thiel's chance meeting with a mysterious "Mr. A" was the turning point. "Mr. A" and attorney Charles Harder worked together to find any potential dirt on Gawker and jumped on the opportunity when the site published the Hogan footage.
Where is "Mr. A" now? Holiday didn't say who he was or exactly what he's doing now, but it's a safe bet to imagine he's set for life.
"I would imagine when you solve a problem for a billionaire like this, the world is sort of your oyster from that point forward," Holiday said.
Want more? Listen to the full interview with Holiday in Hour 2 of today's show here: