Christmas gifts for the non-woke woman

If you're like a lot of guys I know, you've saved the women on your Christmas list for last. Not because you love them any less but because they tend to require forays into the uncharted regions of the cosmetics counter or womenswear section. Adding to your disorientation is the cold, hard fact that many brands in this space support destructive, fake, pro-women causes like "abortion access" or "trans rights."

We can't tell you exactly what your wife/mother/sister/daughter wants under the tree, but we can point you in a direction you'll both feel good about. Check our list of companies that value morals as much as they do style:

Earthly

“Our mission is simple: to change the way the world sees health care.”

Earthly is a holistic, all-natural cosmetic company run by a homesteading, homeschooling family. Its products, which proudly reject principles of Western medicine, are 100% natural and clean, meaning you can recognize every ingredient on the list.

It offers products in a wide range of categories, including body care, skin care, herbal remedies, vitamins and minerals, cleaning products, and baby products.

Emerald Glory Wellness

“Spiritually pure, naturally organic essential oils & herbal supplements created for your good & Yhwh’s glory.”

Because essential oils are often associated with pagan practices, including witchcraft, many are skeptical about using them. Plus, now that the industry has boomed, it’s difficult to tell the quality of the products you’re getting. Unless, of course, you’re buying from Emerald Glory Wellness, that is.

This Christian company promises that all its essential oils are chemically and spiritually unadulterated, meaning they’re entirely free of any and all types of funny business. Whether you’re in search of essential oils to use as natural fragrances or remedies or you’re looking for something distinctly spiritual (i.e. anointing), Emerald Glory has everything you need.

Emerald Glory

Toups & Co

“Even more beautiful, luxe and efficacious than the synthetic versions we’ve come to believe are the only options."

A dry shampoo can be a lifesaver when you're pressed for time — as long as you don't think too much about what exactly you're putting in your hair. Toups and Co.'s dry shampoo, on the other hand, is made up of natural, recognizable ingredients that don't mess with your scalp's natural microbiome. The Alabama-based husband and wife behind Toups & Co put the same care and attention into each of their products — be it for the skin, the lips, or the face — striving to use nothing but the finest natural, organic, and locally-sourced ingredients.

Toups & Co.

Hope Beauty

“Rather than lower our standards to fit society’s, we have raised ours to meet Heaven's.”

Hope Harvard created Hope Beauty because she wanted to have fantastic cosmetics without compromising her Christian values. Not only is the company’s number one mission “to glorify God” but it uses all clean, ethically sourced ingredients that are cruelty and paraben free. Further, its products, which range from lipsticks and liners to eyeshadow, mascara, and highlighters, are all named after women in the Bible.

Bonus: all Hope Beauty products are made in the United States. Win, win.

Hope Beauty

These Three

“Wehope you find something that makes you feel beautiful, but more importantly, we hope you have a beautiful, loving relationship with Jesus Christ our Lord and Savior.”

Founded by a mom and her three daughters (all of whom are proud fashionistas), These Three is a trendy clothing brand that keeps Christian principles at its center. Its extensive clothing line, which is unapologetically sparkly and feminine, offers all the latest trends in fashion.

While These Three is certainly geared toward a younger generation, there are great options for any trendy gal in your life.

These Three