This is another one of those ad campaigns that was counting more on the coverage of the outraged reaction than the actual impact of the ad campaign itself. Simple premise: Use the backsides of attractive college girls to sell bunless sandwiches.
As you might expect, denunciation didn't take long:
The largest U.S. women's group doesn't like it. "It's so obnoxious to once again be using women's bodies to sell fundamentally unhealthy products," says Terry O'Neill, president of the National Organization for Women.
But KFC marketing chief John Cywinski says it's an effective way to catch the attention of young men -- the biggest fans of the Double Down.
Here's more from the team at Newsy: