The Corner calls this going "Dale Peterson." Joe Manchin is the Governor of West Virginia. Right now he's losing to the Republican in the race for the U.S. Senate.
In the genre of "desperate Democrats using guns and war-talk to show they're not little sissies," this one isn't half bad — even though the imagery gives the impression that, if elected, Joe Manchin will go to Washington and murder everyone with guns. Which is certainly a winning message for 2010! But rather gory, also.