"He's a pop icon. We figured that he would be somebody that people would respond to in a good way," says Carolina, the Los Angeles-based owner and operator of Chef Che's Argentine cuisine food truck, named for Marxist revolutionary/murderous psychopath Che Guevara.
And who would Che be without his Cuban dictator friend Fidel Castro, whose name also graces the menu?
Russia Today prominently featured Carolina's small business in a brief video report released this week:
Right in the middle of the opulence of Hollywood and Rodeo Drive, a flavored revolution rolls through the streets of Los Angeles, on a food truck selling dishes named after Socialist icons Che and Fidel.
Fortunately for Carolina and her husband, the historically ignorant hipsters trolling around Beverly Hills don't seem to mind glorifying Marxist monsters like Guevara and Castro.
Judging by the truck's online reviews, the food is pretty decent. But despite the owner's insistence that they don't support Guevara's violent reputation, his socialist message is not lost on all diners:
I'm pretty sure that this is the very definition of the whole hipster movement. I mean, I know I've seen Che Guevera shirts floating around for ages now, and while I'm pretty sure they're carrying the cause just fine, the whole notion of using capitalism to wear a design that represents communism... Well, now that's got to be worth some hipster points.
It's like this truck was made perfectly for every liberal arts community college major's wet dream. To take the message of socialism to the people. Only failing to see the point that you're perpetuating capitalism with every sell of your tasty freshly made wrapped socialist pamphlet.
Speaking of which, this truck is missing out on a great opportunity in how to deliver a socialist zine in wrapping the food in it. So yes, nothing like a corporate gourmet truck to highlight the merits of Che's message.
The food may be de-lish, but the whole Che shrine delivery vehicle is just poor taste.