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Google Launches Long-Rumored 'Drive' Storage Cloud

Google Launches Long-Rumored 'Drive' Storage Cloud

"Store everything safely and access it anywhere (especially while on the go)."

SAN JOSE, Calif. (The Blaze/AP) -- Google is hoping to build the world's largest digital filing cabinet in the latest attempt to deepen people's dependence on its services.

The Internet search leader's latest product stores personal documents, photos, videos and a wide range of other digital content on Google's computers. By keeping files in massive data centers, users will be able to call up the information on their smartphones, tablet computers, laptops and just about any other Internet-connected device.

Google Inc. announced the long-rumored service Tuesday. Called Google Drive, the service is offering the first five gigabytes of storage per account for free. Additional storage will be sold for prices starting at $2.49 per month for 25 gigabytes up to $49.99 per month for one terabyte, equivalent to five laptops with 200-gigabyte drives.

Check out how drive can work in Google's promotional video:

Google Drive is initially available for installation on Window-based computers, Mac computers, laptops running on Google's Chrome operating system and smartphones powered by Google's Android software. A version compatible with Apple Inc.'s iPhone and iPad is due in the next few weeks.

It may be several weeks before Google Drive is available throughout the world.

The new service represents Google's attempt to muscle into a market that is turning into the Internet's version of storage wars. It comes nearly five years after word first leaked out that the company was developing an online file storage service, then called Gdrive, that never came to fruition. Google made light of those rumors in comparing Google Drive's announcement to the sighting of the Loch Ness Monster.

Here's more detail from Google on how it envisions the service being used:

  • Create and collaborate. Google Docs is built right into Google Drive, so you can work with others in real time on documents, spreadsheets and presentations. Once you choose to share content with others, you can add and reply to comments on anything (PDF, image, video file, etc.) and receive notifications when other people comment on shared items.
  • Store everything safely and access it anywhere (especially while on the go). All your stuff is just... there. You can access your stuff from anywhere—on the web, in your home, at the office, while running errands and from all of your devices. You can install Drive on your Mac or PC and can download the Drive app to your Android phone or tablet. We’re also working hard on a Drive app for your iOS devices. And regardless of platform, blind users can access Drive with a screen reader.
  • Search everything. Search by keyword and filter by file type, owner and more. Drive can even recognize text in scanned documents using Optical Character Recognition (OCR) technology. Let’s say you upload a scanned image of an old newspaper clipping. You can search for a word from the text of the actual article. We also use image recognition so that if you drag and drop photos from your Grand Canyon trip into Drive, you can later search for [grand canyon] and photos of its gorges should pop up. This technology is still in its early stages, and we expect it to get better over time.

The early leader in the battle so far has been the San Francisco startup, Dropbox Inc., which raised $257 million in venture capital and attracted more than 50 million users since it was founded in 2007 by two graduates from the Massachusetts Institute of Technology. Dropbox says its users collectively store about 1 billion files every two days.

While Dropbox has emerged as the early favorite among consumers, another startup called Box Inc. has carved a niche offering online storage for businesses. Founded in 2005, Box has raised $162 million in venture capital and says about 120,000 companies, including most of the Fortune 500, have set up accounts.

Google is also trying to catch up to Apple, which last year introduced a storage service called iCloud that primarily caters to iPhone and iPad owners, and Microsoft Corp., which gives away seven gigabytes of free storage on its SkyDrive service.

Google is hoping to differentiate its storage service by equipping it with more convenient and powerful tools. The service will draw upon the company's expertise in Internet technology for text and images to make it easier to find data quickly. It also includes optical character recognition that can search for specific words contained in scanned newspapers or other sources.

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