...then he's doing pretty good.
"Mitt Romney" doesn't interesting readers, according to a story on BuzzFeed.
In a sort of controlled experiment, [BuzzFeed] created two sets of similar, photo-heavy posts focused on the early lives of President Obama and Mitt Romney. One set focused on Obama's and Romney's childhoods, the other on Obama and Romney as young men. They were comparably promoted — with all four posts featured on the site's front page, and pushed out into the social media sphere — but in both cases the Obama-centric posts vastly outperformed those about Romney...