Video: Obama's doing a lousy job looking out for women

That's the gist of the newest ad from Karl Rove's American Crossroads, which turns the tables on Democrats and paints a very real picture of Obama's "war on women."

Citing government statistics, the ad makes a compelling case against President Obama's job performance when viewed through the lens of jobs and poverty. It goes on to show that the average American woman cares about things besides cheap contraception and access to abortion.  Elections have consequences and the opinion of female voters will be a major deciding factor in November.

WATCH: "Obama's War on Women"