Watch LIVE

Truckers ticked off: Most offensive billboard ever?

Source: Stuart Tomlinson/The Oregonian

If you thought the Idaho billboard comparing President Obama to the dirtbag who shot and killed innocents in a Colorado theater during the newest "Batman" movie was offensive (and it was), wait until you see the billboard that's got truckers up in arms.

According to The Oregonian, a trucking repair business in northern Oregon is livid over a billboard on Interstate 84 that's visible to thousands of cars and truckers every day and that offends the delicate sensibilities of semi drivers -- or something.

In fact, the business is so upset about the billboard that they've filed a lawsuit contending that the content of the ad "[offends] the trucking company's customer base."

What's the outrageously outrageous content on the ad? See for yourself below -- STRONG CONENT WARNING:

Remember, you were warned.

Before you scroll down any further, please take this opportunity to click away if you're easily offended.

OK. Now, you're on your own.

Have you picked yourself up off the floor yet? Were you as put off by the purple background, fancy font and impersonal invitation to a hoity-toity spa as I was?

So, what's the big deal? The billboard sits on the property of the truck repair business, who is supposed to approve ads before they're put up. Allegedly, the ad company snuck onto the property and put up the ad -- a horribly offensive ad they knew would hurt truckers' feelings.

From The Oregonian:

The suit contends the color of the billboard, its "artistic, cursive writing" and its promotion of "such a lavish, upscale and expensive resort" offend the trucking company's customer base. ...

Coast Truck Centers has a long-standing agreement with the billboard company, Meadow Outdoor Advertising, allowing the use of its land. The trucking company claims in the suit that workers for the billboard company "surreptitiously" slipped onto the property outside business hours and put up the large banner ad.

The suit, filed last week in Multnomah County Circuit Court, alleges that it's not the first time Meadow Outdoor Advertising has ignored getting required approval of an ad's content. The Bonneville Hot Springs billboard apparently was the last straw. The suit asks a judge to order removal of the resort's ad.

Managers at Bonneville were surprised to hear that the billboard would be offensive to truckers since, according to one manager, truckers frequent the resort.

Interestingly, the owner of the trucking company that is so offended by a spa ad couldn't be reached for comment -- they were in Paris.

Most recent
All Articles