A new ad from North Carolina gubernatorial candidate Walter Dalton takes racial rhetoric in political campaigns to a whole new level. If others have played the race card, Dalton is throwing out the whole deck, claiming his opponent -- Republican Pat McCrory -- just doesn't understand the African-American experience."
As images of segregation, violence and exploitation of African-Americans flash in the background, several minorities denounce McCrory's candidacy. At one point in the "history lesson" ad, images of segregation-era police strangling and hosing down black protesters are used to condemn McCrory's support for voter ID laws and state budget cuts.
If the race-baiting weren't bad enough, the video goes on to say that McCrory isn't just bad for African-Americans, but he's bad for everyone in North Carolina -- ostensibly including the children working in Industrial Revolution-era factories whose pictures make the case.
McCrory is firing back against Dalton's "deeply offensive and negative" ad. "Dalton's continued flagrant political attacks won't improve his standing in the polls because North Carolinians are looking for a leader like Pat McCrory with the experience and vision to fix the state's broken economy and broken government," he said in a statement.