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MSNBC stands out the most': Study says campaign coverage has been more negative than positive


A new Pew study says President Obama and Mitt Romney have received largely negative campaign coverage in the news media.

Overall, 38 percent of news stories "with tone" were negative for Romney while 30 percent were negative for Obama. On the other hand, 15 percent were positive for Romney with 19 percent being positive for Obama. The study took place over an eight-week period between late August and late October.

The biggest difference in terms of campaign coverage was found where you'd expect it: Fox News and MSNBC. From the study:

The study also reveals the degree to which the two cable channels that have built themselves around ideological programming, MSNBC and Fox, stand out from other mainstream media outlets. And MSNBC stands out the most. On that channel, 71% of the segments studied about Romney were negative in nature, compared with just 3% that were positive-a ratio of roughly 23-to-1. On Fox, 46% of the segments about Obama were negative, compared with 6% that were positive-a ratio of about 8-to-1 negative. These made them unusual among channels or outlets that identified themselves as news organizations.

It's also reaffirmed in the study that the Internet is a cruel, unforgiving place. "There, the narrative about both men has been relentlessly negative and relatively unmoved by campaign events," the study says.

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