Burger King's Twitter account appears to have been hacked during Monday's lunchtime hour by none other than someone claiming to be its rival, McDonald's.
The fast food company's logo and profile name on the site have been changed to McDonald's. The description of the account read "Just got sold to McDonald's because the Whopper flopped."
The Twitter account is now suspended but we were able to capture some of the content before it was taken offline. Here's a screenshot of the account and a few of its recent tweets:
What's confusing though is that the original Burger King logo was maintained for earlier tweets instead of being changed completely to McDonald's throughout. When you change your account image on Twitter, it will change the image for the entire history of your tweets. Here's an example of these inconsistencies that maintain pro-Burger King language though, showing they were from before the account was compromised:
Caitlin Kelly, a senior Web producer for the New Yorker, pointed out through her Twitter account that one of the frequently mentioned handles in the tweets since the hack is @DFNCTSC, which is the name of the group that hacked Paris Hilton and received jail time for it. @DFNCTSC doesn't seem to have an active account though, as it has no tweets. She points out the Burger King account is also tweeting other well-known hacking groups at this time as well.
TheBlaze contacted Burger King's corporate office for a comment but has not heard back. We will update this post with more information as it becomes available.
Update: Burger King didn't know who hacked the account, and no other social media accounts were affected, said Bryson Thornton, a spokesman for Miami-based Burger King Worldwide Inc. Its social media team and an outside agency manage the Twitter account, but Thornton declined to say how many people knew the account's password. He said they hope to have it working again soon, and will post a statement on Facebook later Monday apologizing for the tweets.
The Associated Press contributed to this report.