This past weekend, TheBlaze posted a story quoting Mr. Obama's online video address. After watching it, we wondered..."How many people are actually clicking on this?" That question is easily answered by simply looking at the YouTube posting of the video where a counter is updated with each click. Here are the latest counts for the last four weekly video addresses from the President.
- 5/18 - 33,433
- 5/11 - 41,953
- 5/4 - 66,523
- 4/27 - 33,176
Compare those numbers with the viewer numbers from the last four Blazecasts from the previous week.
- 5/17 - 101,510
- 5/16 - 85,047
- 5/15 - 94,941
- 5/14 - 61,884
In a way, the comparison we're making here is "apples and oranges." Then again, in some ways, it's not. Both are online broadcasts. Both are free and available on-demand. The White House also uses its Twitter account to promote things like the weekly address...so does TheBlaze.
The difference is social media is obvious. Consider the number of Twitter followers for White House and TheBlaze.
- The White House - 3,904,666 followers
- TheBlaze - 179,455 followers
There was also something else about Obama's weekly address that sticks in the craw of this writer -- the informal way the President opens almost every address. Mr Obama uses a "folksy" delivery and phrasing for his Saturday morning message. Instead of the very formal, "My fellow Americans," or even the basic "Good morning," preferred by the last President Bush, Obama starts virtually every online address by simply saying; "Hi everybody..."
Hi Everybody? It just feels a tad informal for an address from the President of the United States to all Americans. The most powerful man in the free world sounding (to me) more like a Morning Zookeeper cracking the mic before introducing the next phony phone call. It was so informal that some on TheBlaze staff were reminded of the irritating "Hey Guys" viral video.
(By the way, if you were able to watch more than :30 of that video, you are among the strongest people on the planet.)
In case you are among the 99.9% of the country that has not seen this week's address, we have embedded it here.