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Rolling Stone Tsarnaev cover sells big

Rolling Stone Tsarnaev cover sells big

Tsarnaev on Rolling Stone MagazineThe Rolling Stone cover from mid July, which featured an attractive photo of Boston Marathon bomber Dzhokhar Tsarnaev, may have been controversial, leading several retailers to ban it from their shelves. But it did just fine for itself.

From AdWeek:

Retail sales of the issue jumped 102 percent over average per-issue sales for the past year, according to Magazine Information Network. Figures are based on point of sale data from 1,420 retailers from July 19 to July 29. Among those retailers, 13,232 copies were sold, more than double the magazine's average sales for the prior year.

@eScarry

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