NEW YORK, NY - AUGUST 06: Oprah Winfrey attends The Academy of Motion Picture Arts and Sciences hosts an official Academy member screening of Lee Daniels' 'The Butler' at The Academy Theater, at Lighthouse International on August 6, 2013 in New York City.
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"...this person acted terribly wrong."
Story by the Associated Press/Curated by Jonathon M. Seidl.
GENEVA (AP) -- Talk show host Oprah Winfrey says she encountered racism while shopping in Switzerland - and the national tourism office agrees.
The media mogul, who is one of the world's richest women, told the U.S. program "Entertainment Tonight" that a shop assistant in Zurich refused to show her a handbag because it was "too expensive" for her.
Forbes magazine estimates that Winfrey earned $77 million in the year ending in June.
A spokeswoman for the Swiss tourism office, Daniela Baer, told The Associated Press on Friday "we are very sorry for what happened to her."
The tourism office also posted an apology on Twitter, saying "this person acted terribly wrong."
Winfrey was in town to attend last month's wedding of longtime pal Tina Turner, who lives in Switzerland.
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