The first promo for actor Alec Baldwin's weekly program at MSNBC is out and intentionally obnoxious.
"Responding to criticism, MSNBC has turned to a man who can restore balance to an unbalanced network," Ed Schultz, also a host on the network, says in the ad. "A man who will address the great issues of our time while keeping his emotions in check."
As Schlutz talks, the camera slowly pans to Baldwin seated next to him. "That's right, it's me." he says while slapping Schultz on the back.
It was announced in early September that Baldwin would be getting his own show on MSNBC. "I’ve been talking with Alec for a while and can’t wait to bring his personality and eclectic interests to MSNBC,” President Phil Griffin said at the time. “He’s got such passion for ideas and what’s going on in the world – he’s going to be a great addition to our line-up.”
Baldwin said in an interview with The Hollywood Reporter that he's been tasked with doing "something different, with a different tone."
The show launches this month.
Watch the ad: